Planned advertising campaigns are great, but theres nothing like being able to pull off a heads up advertising win. BMW did just that with a billboard they placed next to one erected by rival automaker Audi.
P.S. Yes, this is old news but its a great marketing example that I often refer back to AND I’m a bit of a gearhead so the message is especially relevant.
Where some people see negative reviews, others see marketing opportunities. Case in point, after one NY restaurant got an inflammatory negative review on Yelp about their meatball sandwich, they respond by putting up a cheeky sign. Pretty awesome way to handle a dig.
Takeaways:
1 - The Marketing dept is on the ball
2 - They’re really confident about that meatball sandwich
(image via Pinterest)
The Greatest Minds of our Generation…
Truth: “The best minds of my generation are thinking about how to make people click ads. That sucks.”—Jeff Hammerbacher, ex-FB worker.”
— Rolland Bravo (@RollandBravo) May 25, 2012
Not only are these great minds trying to make people to click ads, they are monetizing your very existence by collecting data and selling it back to target you. Its a marketers dream but a privacy nightmare.
hello world
Here it is, the inaugural post. Nothing deep to be found here, just waving to the internets and claiming my corner of tumblr. Onward:
I’ll be using this space to sound off on things that interest me, namely marketing and technology - you know, just in case you have a burning desire to know what I think. I blog for a living currently but what I write is very industry specific (to Real Estate). This time around, I’ll cover everything I find interesting for some reason or other as it relates to advertising, social, online media and the convergence of Marketing and Technology.
Its a brave new world.
